some magazines that already exist that my target audience would be interested in are:
NME
Kerrang
Q
some solid facts from above that would be similar for my avarage user is the average age of a reader is 24, 69% of readers are male (31% female),92% think its good to be well informed about things, 45% spend alot of money on clothes (higher than national average) and 72% will pay extra for 'quality' goods.
after reasearhing into some other magazine press packs i think an average reader for my magazine would be a male between 16 and 30. middle class proberbly between B and C groups. they would have a fair amount of fashion sence and would buy mostly clothes items from shops like H&M and Top Man. they would most likely have a slightly more interesting job than just siting at a desk and would eat out by buying lunch rather than making it. though the audiences of the three main magazines have similar audiences to mine they do vary nme focuses slightly more on soft and indy rock where as kerrang is abit more heavy and leads away from the audience my magazine will be focusing on. Q magazine is fairly varied and focuses on all sorts of areas in rock including pop rock.



