target audience

some magazines that already exist that my target audience would be interested in are:

Rolling Stone NME Kerrang Q

there are many more but these are some of the main ones already out on the market.

A few bands that my target audience would be likely to listen to are:

Coldplay

Kaiser Chiefs

Gorillaz

Simply Red

Phil Collins

The Killers

Keane

some older people include:

Elton John

Cliff Richard

Rod Stewart

A profile of a typical reader of my magazine would be similar of the typical reader of one of the above magazines research into NME readers show:

as it says in the picture spending habits also play a part in the music scene if you can find out what your readers other intrests are you can try and use these to help you. you would also tend to send this information to adventisers so they know where they can effectivly advertise. and in turn make money for your company.

some solid facts from above that would be similar for my avarage user is the average age of a reader is 24, 69% of readers are male (31% female),92% think its good to be well informed about things, 45% spend alot of money on clothes (higher than national average) and 72% will pay extra for 'quality' goods.

after reasearhing into some other magazine press packs i think an average reader for my magazine would be a male between 16 and 30. middle class proberbly between B and C groups. they would have a fair amount of fashion sence and would buy mostly clothes items from shops like H&M and Top Man. they would most likely have a slightly more interesting job than just siting at a desk and would eat out by buying lunch rather than making it. though the audiences of the three main magazines have similar audiences to mine they do vary nme focuses slightly more on soft and indy rock where as kerrang is abit more heavy and leads away from the audience my magazine will be focusing on. Q magazine is fairly varied and focuses on all sorts of areas in rock including pop rock.